Contact us

We make almost everything.

Over a billion products a year for the world's largest retailers. Chances are you've bought one.

1975Founded
500+People
600+Partner factories
1B+Units a year
What we're known for

“Wait. That's only a dollar?”

That's the reaction we design for. We design, source, test and deliver everyday products that look and work like they cost $20 or $30, on the shelf for $1, $3 or $5. Every decision, from the first sketch to the factory floor, puts more value in the shopper's hands.

No coupons, no fine print. Just a very good thing at a very good price.

01

Designed to a price

We start with the price on the shelf and work backward: materials, packaging, factory, freight. The shopper never sees the math, only the result.

02

Scale that lowers cost

Over a billion units a year buys efficiencies most suppliers never see, and we pass them on in the product.

03

Never looks cheap

Color, finish and packaging get as much attention as cost, because shoppers buy with their eyes.

What we make

How does one company make antibiotic ointment and dog toys?

See every aisle

The same way a hospital has more than one doctor.

Each of our thirteen divisions is run by people who have spent their careers in that category, with its own team, its own P&L and the standards its category demands. Health products are made to pharmaceutical rules. Foam pumpkins are made to be fun. All of it is tested.

  1. Aisle01Health & personal care
  2. Aisle02Beauty
  3. Aisle03Seasonal
  4. Aisle04Toys & novelty
  5. Aisle05Housewares & kitchen
  6. Aisle06Home décor & furniture
  7. Aisle07Lawn, garden & solar
  8. Aisle08Party
  9. Aisle09Stationery, office & crafts
  10. Aisle10Pet
  11. Aisle11Electronics & lighting
  12. Aisle12Seasonal candy
  13. Aisle13Footwear & textiles
  14. Aisle14?Don't see your aisle?Ask us. One of our teams probably makes it.Ask us →
How we work

One team, from first idea to store shelf.

See how we work

Every retailer gets one accountable team. Behind it, we run every step ourselves or with partners we've already qualified, so nothing falls between vendors and nobody has to chase anybody.

  1. 1 Spot the trend Trend teams read every market, every season, so new items reach you a season ahead.
  2. 2 Design & engineer Our designers make it look like more. Our engineers make it hit the price.
  3. 3 Source 600+ partner factories in seven regions, chosen program by program on landed cost.
  4. 4 Test & assure Early checks in-house, independent labs like UL, Intertek and SGS, and every shipment inspected.
  5. 5 Deliver Direct import, or from our US warehouses in Ohio and California.
  6. 6 Replenish Refills on what sells, and newness every season so the shelf stays fresh.
Creative studio

A hundred new package designs. Every day.

On a value shelf, the package is the ad. Our packaging and graphic designers, illustrators, 3D artists and brand teams, in Tampa, Taiwan, Shenzhen and Guangzhou, make sure ours win the glance.

Meet the studio
100+new packaging designs a day
12,000new products a year
4art departments in the US and Asia
A designer at her screen laying out packaging for an LED clock, with the printed proof, the box and the clock on her desk
One of our brands

b.pure

Every item$1.25

The beauty brand shoppers hunt for.

Glitter-capped hand-sanitizer mists, lip jellies, blush, bronzer, sticks, lip masks, hair and body, and the cases and charms to match. 45+ scents across four seasonal waves, and fans film every find.

  • Hand-sanitizer mists
  • Lip jelly & cheek tint
  • Blush & bronzer
  • Sticks
  • Mascara
  • Lip masks
  • Hair & body
  • Cases & charms
Talked about in Daily Mail · Yahoo · AOL · The US Sun · Southern Living · Woman's World · Eat This, Not That! · Supermarket News · and 14 more →
Visit b.pure Follow @b.purebeauty →
Lip jelly & cheek tint
Liquid blush & highlighter
Glow Up contour & highlighter
Brands we build

You've probably seen our brands. You just didn't know they were ours.

See all our brands

Our designers build brands from the ground up: the name, the logo, the packaging and the shelf presence.

Some are our own labels, made for the aisle they live in. Many more are retailers' own brands, built to their standards. We never say whose.

  • Chef Preferred
  • Hudson & Cooke
  • Garden Post
  • reEco
  • Splash of Summer
  • Northern Zone
  • Enchanted Christmas
  • Bunny Lane
  • Groovy Gadgets
  • BeatSync
  • TheraPlus
  • Keep Smilin'
  • Lock-It Safe
  • VeriQuick
Our customers

Trusted by retailers across the Americas and Europe.

See our customers

From national chains to regional favorites. We're proud of the list, and we keep the details to ourselves.

WalmartTargetThe Home DepotDollar GeneralDollar TreeFive BelowCVS PharmacyWalgreensPublixAhold DelhaizeCardinal HealthStaplesQVCSchnucksRosesHammacher SchlemmerWalmart de MéxicoBodega AurreráWalmart ExpressWalmart ChileChedrauiCoppelAmericanasPoundlandWalmartTargetThe Home DepotDollar GeneralDollar TreeFive BelowCVS PharmacyWalgreensPublixAhold DelhaizeCardinal HealthStaplesQVCSchnucksRosesHammacher SchlemmerWalmart de MéxicoBodega AurreráWalmart ExpressWalmart ChileChedrauiCoppelAmericanasPoundland
Our story

Three generations of going where the value is.

It started in 1949 with bakeware in Cleveland, Ohio. In 1975 the next generation took the family business to Taiwan, just as production moved there from Japan. Then mainland China. Then the world.

Read our story
  1. 1949Cleveland, Ohio Harry Schwartz starts G&S Metal Products, making bakeware for American kitchens.
  2. 1975Taiwan The next generation opens Fourstar, just as production moves from Japan.
  3. Late 1990sMainland China Early again, and focused on what we do best: value, at volume.
  4. TodaySeven sourcing regions 600+ partner factories from China to Turkey to the US, wherever the value is best. Still the same family.
Contact

Have something in mind for your shelf? Let's talk.

We're built for volume, with programs usually measured in containers, not cases. Whether you buy for a national chain or a growing one, tell us what you need and the right division will pick it up.

  1. 1Tell us what you needYour categories, your price points and your timing.
  2. 2Meet the right teamWe bring in the divisions that run those aisles.
  3. 3See it, hold itIdeas, trend direction and working samples, built for your shelf.
For retail buyers