hand-sanitizer mists
Glitter caps and scents that change with the seasons. The one people film first.
45+ scents, and counting01 · the hunt
half the fun is finding it.
b.pure is made for the shopper who loves a good find: the new scent, the tint that sold out last week, the case that matches. One price for everything, and something new every time you look.
$1.25
every item. every time.
The whole line at one price, so the only hard part is choosing.
45+
scents, four seasonal waves.
New scents and tints keep landing, so even a two-year-old favorite feels new.
match
cases and charms.
A mist with a case and a charm to go with it. Accessories are half the fun.
02 · the formula
the good stuff. for $1.25.
Formulas chosen for how they look and feel: the mists, jellies, drops and sticks people already love. Tested like everything we make, and priced so nobody has to choose between good and affordable.
the price gapsame kind of product
a big-name hand-sanitizer mist$10.00
a big-name liquid blush$18–20
a big-name lip mask$24.00
a big-name jelly tint$24–26
b.pure, any of them$1.25
up to 20×less than the big names.
Typical prices of comparable big-name products, 2025. b.pure: $1.25 each, every item.
why it resonates
textures people love
mist, not gel. jelly, not cream. the feel is the point.
made to be filmed
every product reads in a three-second video.
the gap is the hook
$1.25 against $10 and up. the price does the talking.
always something new
45+ scents in four seasonal waves keep a favorite feeling new.
make it yours
cases and charms turn a mist into an accessory.
price isn't quality
only 14% of US beauty buyers think a higher price means a better product. (Circana)
tested like everything we make.
The same testing standards, and the same inspection before it ships, as every product Fourstar makes.
03 · the lineup
a little bit of everything. all $1.25.
From the hand-sanitizer mists that started it all to lips, cheeks, eyes, hair and body. Scents, tints and limited editions rotate with the seasons.
Scents, tints and limited editions vary by season and store.
04
the fan wall
filmed by fans, every day.
Hauls, swatches, restock runs and "look what I found" videos. Nobody asked them to. They just can't stop filming the hunt.
3.6M
views on the most-watched video
@mhouser12 on TikTok
45
fan posts on this wall, from 35 creators
Each one opens on the creator's own account
109K
posts tagged to one lip jelly
TikTok topic page
TikTok3.6M@mhouser12
YouTube3.0MHang with Hope
TikTok2.4M@carliecoyne
TikTok1.5M@rachelxburrows
TikTok1.3M@paigeconstantino
TikTok1.3M@rachelxburrows
TikTok1.2M@beau.thi.ful
TikTok708K@marissainthemidwest
YouTube616KVivian Tries
TikTok604K@zakiya.world
TikTok525K@herown_allure
YouTube519KGlam Girl Gabi
TikTok478K@itslinalove
TikTok358K@autumnmueller
YouTube222KPeachy Queen
TikTok181K@vanessaxsanchez
TikTok155K@niciaakayyyy
TikTok131K@ericataylor2347
TikTok79.4K@kristinbeams
TikTok65.7K@simplyjordan05
TikTok65.1K@dollartreequeen76
TikTok52.5K@kris10dear
TikTok52.1K@kristinbeams
TikTok43.1K@beau.thi.ful
TikTok32.7K@klblog
YouTube28.7KEmily Noel
YouTube23.8KStyled With Jen
TikTok21.4K@ginagvibes_
TikTok19.3K@cozycleanmom
TikTok18.6K@yourbeautybestiee
YouTube17.6KJessica the Dollar Diva
TikTok15.1K@gracedanielleyt
TikTok11.5K@jschinchilla
YouTube10.7KStyled With Jen
YouTube9.0KJessica the Dollar Diva
YouTube8.4KTheRoseLife
YouTube8.3KTheRoseLife
YouTube6.0KSteph_BlogsMakeup
YouTube5.5KJessica the Dollar Diva
YouTube5.5KTheRoseLife
YouTube5.0KOnly-In-My-Dreams
YouTube4.5KKristi Bergman
YouTube2.9Kflyboo
YouTube1.9Kflyboo
YouTube1.6KTheRoseLife
19.4Mviews across 45 fan posts, and counting.
most watchedranked by views
#1TikTok
3.6M views@mhouser12The viral hydrating hand sanitizer, in cucumber mint.Apr 2024 · Watch ↗
#2YouTube
3.0M viewsHang with HopeCheap vs expensive: the Glow Up toner goes head to head.2025 · Watch ↗
#3TikTok
2.4M views@carliecoyneWhen the cashier wants your sanitizers too.Nov 2024 · Watch ↗
#4TikTok
1.5M views@rachelxburrowsThe haul that started it: night lip mask, pads, cleanser, lip jelly.Feb 2024 · Watch ↗
#5TikTok
1.3M views@paigeconstantinoThe Glow Up serum, toner and moisturizer, found and tested.Jan 2024 · Watch ↗
#6TikTok
1.3M views@rachelxburrowsThe Glow Up line, put to the test.Dec 2023 · Watch ↗
#7TikTok
1.2M views@beau.thi.fulNew beauty finds, starting with Glow Up.Jun 2024 · Watch ↗
#8TikTok
708K views@marissainthemidwestCucumber-mint and watermelon, in the cutest sanitizer mists.Apr 2024 · Watch ↗
next?Instagram
your find here.Filmed a b.pure find? Tag @b.purebeauty and it could be next.
Follow ↗
Every post belongs to its creator and opens on their account, with full credit. View counts are the public figures on each post as of October 2026.
05 · in the press
the internet noticed. so did the headlines.
tap any name to read the story.
- Daily Mail
- Yahoo
- AOL
- The US Sun
- Southern Living
- Woman's World
- Eat This, Not That!
- Daily Dot
- Best Life
- Brit + Co
- GOBankingRates
- FinanceBuzz
- La Nación
- La Opinión
- Cheapism
- Hip2Save
- Work+Money
- Gestión
and in the retail trade press
06 · find it
in stores across the US. every item $1.25.
Follow along for new drops, restocks and the finds everyone's talking about.