Each division has its own team, its own P&L and the standards its category demands. Health products are made to pharmaceutical rules. Foam pumpkins are made to be fun. Both get tested.
Over-the-counter creams (triple antibiotic, antifungal, anti-itch, hemorrhoid, bug-bite relief), pregnancy tests, first aid, feminine care, toothbrushes and travel kits. Made to cGMP.
Mascara, nail polish, lip jelly, skincare, hair care and hair tools, sunglasses and reading glasses. Plus b.pure, our own beauty brand.
Christmas trees, lights, ornaments and ceramic villages. Halloween skeletons and foam pumpkins. Easter baskets, Valentine's cards, St. Patrick's, patriotic and harvest décor.
Squishies, building blocks, wooden and preschool toys, water and foam blasters, pinwheels and the impulse buys by the register.
Kitchen tools and gadgets, bakeware, storage, water bottles and mugs, cleaning tools, hooks and clothespins. Where our family started.
LED candles, smart lighting, wall art, frames, lamps and accent furniture.
Color-changing solar stakes, solar lights, patio and camp chairs, bug zappers and garden tools.
Paper plates, cups, loot and cello bags, gift bags, and everything for birthdays, graduations and the Fourth of July.
Novelty pens, back-to-school, classroom supplies, craft canvas and art supplies.
Dog bowls, pet clothes, collars, leashes, toys and waste bags. The whole pet aisle.
Phone chargers and cables, speakers, smart lighting and home security.
Candy canes, jelly beans and gummies for Valentine's, Easter, Halloween and Christmas.
Slippers, flip-flops, travel pillows and comfort textiles.
Seasonal programs are designed, sampled and tested about a year before they reach the shelf. While stores are selling this Halloween, we're finishing next Halloween.
Swipe for the whole year →
A division is small enough to know its category inside out, and big enough to have our design studio, quality team, sourcing network and logistics behind it.
People who have spent their careers in one category and know its buyers, its rules and its factories.
Each division runs like its own business, so it moves fast and owns its results.
An OTC cream and a foam pumpkin need different rules. Each division works to its own.
Our range, the way buyers see it in our showroom: whole collections, side by side, so you can judge the assortment and not just the item.
