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Since 1975

An American family company.Three generations in.

We started with bakeware in Cleveland. Today we make over a billion products a year for retailers across the Americas and Europe. The idea hasn't changed: go where the value is.

01Our story
From Cleveland bakeware to Fourstar. Six chapters, 1949 to today: how one family business kept moving with the factories, and why it still does. Read the whole story →
02Values

Four words on our lobby floor. We mean all four.

Our mission: We deliver innovative and meaningful products, ideas and merchandising programs through the understanding of consumers' needs and a commitment to value.

The lobby of the Shenzhen headquarters: the fsG logo above a white reception desk, and a hall lined with frames of light, with Value, Integrity, Partnership and Innovation set into its floor
Close-up of the hall floor: Innovation, Partnership, Integrity and Value in black letters on white marble
On the floor Integrity · Partnership · Value · Innovation Set into the floor of the hall beyond reception, at our Shenzhen headquarters. Every visitor walks over all four.

Integrity

We test what we say we test, and we keep our customers’ business to ourselves.

Partnership

We win when the retailer's shelf sells through. Everything else follows from that.

Value

More product for the money, every time. It's the whole point.

Innovation

Always working on the next one before this one ships.

03Where we are

Close to the factories. Close to the buyers.

Our global headquarters in Shenzhen is close to the factories. Our US headquarters in Tampa is close to the buyers. Offices across Asia and the Americas fill in the rest.

Close to the factories

Asia · 10 offices

New DelhiHanoiPhnom PenhHo Chi Minh CityKuala LumpurGuangzhouHong KongNingboTaipeiShenzhenGlobal HQ

Our global headquarters is in Shenzhen, close to partner factories across China, Southeast Asia and India.

Close to the buyers

The Americas · 5 offices

MilfordClevelandAkron warehouseBentonvilleMexico CityCalifornia warehouseTampaUS HQ

Our US headquarters is in Tampa. US warehouses in Akron, Ohio (our own FDA-registered warehouse) and California keep stock close to your stores.

HeadquartersOfficeUS warehouse
04Our Shenzhen headquarters

Where buyers see it first.

Visiting retailers walk the whole story, in this order: the Market Intelligence lounge and its coffee bar, the quality and compliance floor with its in-house testing labs, a showroom built as a full-scale store, and the planogram rooms where the meetings happen.

  • 59,400square feet across three floors
  • Labsin-house safety, reliability and electronics testing on the quality and compliance floor
  • Showroomwith a full-scale store mock-up
  • POG roomsplanogram rooms where buyer meetings happen
  • 2017opened as our global headquarters
The Market Intelligence lounge at the Shenzhen headquarters: a yellow wall with a neon sign, a video wall of trend data and the coffee bar
01Market IntelligenceTrend screens, the neon sign and the yellow coffee bar. Every visit starts here, with what shoppers are buying around the world.
The quality assurance, quality control and compliance floor at the Shenzhen headquarters, with its in-house testing labs behind glass
02Quality & complianceThe quality assurance, quality control and compliance floor, with our in-house labs for safety, reliability and electronics testing behind glass.
The Shenzhen showroom: housewares, drinkware and kitchenware aisles on one side, Halloween 2027 displays on the other, and a Halloween and Christmas 2027 floor graphic down the center aisle
03The showroomA full-scale store, signed aisle by aisle, and already set for Halloween and Christmas 2027.
An aisle of the store-scale showroom, shelves full of product
04Aisle by aisleSo buyers see products the way their shoppers will.
A planogram room: a meeting table on a red rug, surrounded by shelves of new products
05The planogram roomsWhere buyer meetings happen: around the table, with the products on the shelves all around it.
Another planogram room, its shelves set with colorful seasonal products
06Set for the meetingProducts on the shelves, decisions at the table.
05Careers

Come make a billion things.

Designers, engineers, merchandisers, sourcing and quality specialists, sales teams and more, in the US and across Asia.

FSG USA

United States

Tampa and our US offices: sales, account management, compliance, planning and operations. Write to HRUSA@fsgroup-inc.com.

Apply by email
FSG Asia

Asia

Shenzhen and our Asia offices: design, product development, sourcing, quality and logistics. Write to HR@fsgroup-inc.com.

Apply by email
The open office in Shenzhen, with teams at their desks
The open office
The QA/QC floor behind glass walls, with a planted courtyard in the middle
The QA/QC floor
A planogram room, its walls lined with colorful seasonal products around a meeting table
A planogram room
Lunch in the Shenzhen canteen, with bright orange chairs and a hand-drawn food mural
The canteen
Next · Contact Let's talk Three steps to a first pitch, and the right person for every question.